360-Degree Customer View in Digital Financial Services

Customer

Digital Payment Systems Company

Sector

Financial Services

Project

Digital Wallet and Transaction Management CRM

Service

SuiteCRM-based digital financial transformation and 360-degree customer management solution.

Solution

End-to-end digitalization of financial operations with digital wallet, card tracking, and multi-channel campaign management.

Customer

A Turkey-based company providing digital financial services.

Project

SuiteCRM-based customer relationship management system specifically for digital wallet and payment services.

Scope

15+ custom modules developed. Modules such as digital wallet management, card tracking, transaction records, and customer segmentation were created.

Digital Wallet and Transaction Management
  • Real-time synchronization of customer digital wallets (API).
  • Card status tracking (active, blocked, expired).
  • 360-degree customer view with wallet-customer matching.
Multi-Channel Campaign Management
  • Management of SMS, email, and push notification campaigns from a single platform.
  • Legal compliance with IYS (Permission Management System) integration.
  • Data security with phone number masking system.
Smart Request Management
  • Department-based assignment tracking (Finance, Compliance, Agency).
  • Automatic customer satisfaction survey upon request closure.
Service Point Management
  • Tracking of franchise/dealer locations on a map.
  • Monthly transaction volumes and commission tracking.
Result

The company’s digital wallet operations, customer communication, and legal compliance processes were digitalized end-to-end. Data silos were eliminated with real-time API integrations.

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